...tears & joys...
Tuesday, October 2, 2007
Broadcast Power
As I watched the AVPs that tackled the growth of Philippine Television and Radio, I was amazed. At some parts, I was literally 'laughing out loud' especially when I saw actresses like Ate Guy at a very young age, singing and dancing while wearing 'so baduy' clothes and the screen names they used at that time, catchy indeed. ;p
Media has gone through a lot. I've been saying this for quite a number of times in my previous entries, especially in the entry about the Information Revolutions. I thought that after the whole process - beginning from clay tablets evolving to the Television sets, it would simply end there - I was wrong. The box with sound coming out of it and the box with moving pictures also evolved through time, not only with it's physical features like its size, quality, etc. Moreover, it's content also evolved.
What media shows, the substance always has a purpose. Through time, TV and Radio - as the two major sources of information and greatest medium of media were used for different reasons. At a certain point in time, they were used for a political use especially during the Martial Law -although it's primary purpose is to inform and entertain. Marcos used the power of media to his advantage. Now, Media exists for the same purpose - to inform and entertain. Media would always dance to the beat and adjust to the taste of its audience. Both TV and Radio's content change to cater the wants and needs of its target audience.
Although, broadcast media's purpose is to inform and entertain - there's another side of it that's somewhat, negative. Though its purpose is for the good of all, of course, the people behind it would also think of themselves. How would they benefit from all this?
Advertising - showing commercials, endorsing products that we don't really need. Creating standards of beauty, mentalities and inculcating immoral values. What we see in Television, is what we think is cool, is 'in'. What our 'idols' wear - that's what we want and what we think is beautiful. Media set a certain standard of beauty, only the slim and the white are beautiful. (NOT!)
Youth choose to listen to the radio than to hear stories from the oldies. The youth choose to watch TV than to read a book. Starting at a young age, young minds are poisoned by media. Media molds their being by setting standards, changing their beliefs and incorporating values from what media shows. Unguarded information are made known to kids whenever the change channels. They believe in whatever they see, and want what's advertised on TV. Families are divided and more time is spent watching TV or listening to the radio rather than enjoying quality time. Media became a strong competitor when it comes to attracting one's attention, because kids would choose the tv than their own parents.
Truly, through evolution of the box with sound coming from it and the box with moving pictures. Through the evolution of it's content, media has proven its POWER.
0comments
so different ain't it?
4:05 PM
